An interactive experience that let’s kids virtually play with any toy they want and send a wish list directly to Santas Claus.

Millions of families watch toy unboxing videos as other kids review toys. But, toys are made to be played with. We cared a place where families could not only watch others play with toys but play themselves. The experience is hosted by Bert and families become ‘toy testers’ seeing which toys are the most fun, using the funtroller. During the shoot we captured 150 pages of live-action narrative variations in just four days. Kids spent an average of 13 minutes engaging with the experience.