A fly-on-the-wall documentary discovers the previously unheard-of ensemble The Chewables as they enter the studio to record their new album.

Centrum was launching their range of chewable Children’s vitamins and supplements, each featuring one of four fruity characters. We used entertainment and humour as the driver for parents to seek the product on shelves. The campaign launched globally and consisted of a long form doco and a bunch of short films in social and online. A tour bus hit the streets. Street posters announced an upcoming tour and in-store digital metrolites did the heavy lifting.