COOPERS BEER
Forever Original
An entire campaign made up of hundreds of unique ‘1 of 1’ artworks showing the country that ‘Forever Original’ isn’t just a tagline, it’s a commitment to authenticity.
Coopers reached out to over 200 originators - artists who champion originality - and asked them to create original beer inspired artwork. The nationwide campaign is appearing across multiple platforms and formats. Each placement is a unique one-of-a-kind creation, even the music was made using Coopers stubbies.
AUNZ Work of the Week
LBB Online
RECOGNITION:
Cooper Forever Original Launch Film
Poppy Templeton.
A schooner made with sheep? That’s Forever Original.
A schooner made from a paper beer track? Also Original
Soundtrack? Original too.
Credits
Agency: Special Group
ECD: Ryan Fitzgerald
Creative Directors: Peter Cvetkovski and Adam Ferrie
Creatives: Lauren Regolini and Locki Choi
Freelance Creative Directors: Christian Duffy and Sean Larkin
Design Director: Dan Jones
Head of Film and Content: Sophie Simmons
Director: The Glue Society (Paul Bruty)
Production Company: Revolver