A suite of hyper relevant social content targetting audiences in California over a 30 day period.
We gave the Stella Artois bottle a personality of its own and placed it in everyday Californian settings. This approach is all part of Gary Vaynerchuk’s “brandformance” strategy: creating lots of content, seeing what resonates organically, and then boosting successful posts with ads. We made over 100 pieces of content, from concept to production, using just our phones and an in-house studio.
Stellafornia
STELLA ARTOIS
We targeted beach goers and surfers on the West Coast.
We hijacked the centre of the universe LAX.
We turned Stella (a young innocent woman from Belgium) into a main character in a series of Telenovela shorts.
She met new curious new people with funny accents.
She searched high and low for the ‘one’.
Stella played hard to get.
We made Stella part of Hollywood culture.
Credits
Agency: Vayner Media
Group Creative Director: Adam Lock
Creative Director/Art: Christian Duffy
Creative Director/Copy: Chris Michael
Production: Inhouse