A TikTok campaign that invited people to share how they celebrated when they’re food arrived, set to the official music from Snoop Dogg.
We doubled down on Gen Z’s love of food, dancing and Snoop Dooooooooooooogg. The campaign also leveraged the power of influencers from various media channels, content creators and partnerships (South Sydney Rabbitohs) to create noise across TikTok. The hashtag #DeliveryDance has had over 21.5 million views thus far. Go straya.
Delivery Dance
MENULOG LAUNCH
RECOGNITION:
Social Media Campaign of the Year
AdNews Agency of The Year 2021
SILVER, Social Media Marketing
APAC Effie Awards 2021
The Most Successful Campaign in Australia, ever.
TikTok 2021
Social Media, Mobile
Campaign Brief’s ‘The Work’ 2021
Effies case study.
#DeliveryDance Promotion.
#DeliveryDance Winner.
We leveraged influencers from media like Kyle.
We also tapped into our partnership with South Sydney Rabbitohs plus social influencers.
Credits
Agency: McCann SYD
CCO: Ben Coulson
Creative Director/Art: Christian Duffy
Creative Director/Copy: Daniel Miller
Copywriter: Ekin Gunes
Art Director: Edwin Concubierta