A female empowerment platform for schoolgirls, inspiring them with the confidence to make a positive impact on the world.
Pymble Ladies College wanted to challenge perceptions of what a girls education should be. Launched in partnership with UN Women on International Womens Day the campaign gives students the permission and confidence to make a positive impact on the world on their terms.
Watch Us Change The World
PYMBLE LADIES COLLEGE
Best Ad Campaign Championing The Equality Cause’ - Shortlist
B&T’s Women in Media Awards
Film/TV/Cinema - Public Service
Work for Good
Campaign Brief’s ‘The Work’
Education - Finalist
Gender Equality - Finalist
AdStars
RECOGNITION:
International Women’s Day 2021 launch film.
International Women’s Day video projections along Pitt Street Sydney.
Credits
Agency: McCann
Chief Creative Officer: Ben Coulson
Creative Director/Art Director: Christian Duffy
ACD/Copywriter: Daniel Miller
Copywriter: Ekin Gunes
Art Director: Edwin Concubierta
Production Company: Flint
Photographer: Alina Gozin’a