Whether you’re stuck at a birthday, wedding or dinner (or anywhere that doesn’t have a TV), NFL Mobile allows you to watch every game live on your phone.
We took the existing social phenomenon of FOMO and added the anxiety of missing out on football (Fear of Missing Out on Football) - thus making NFL Mobile a mandatory app for any serious NFL fan. This suite of 8 second pre-roll videos on Twitter reminded fans on social of the importance of never missing a game wherever you are. #FOMOF was mentioned every three seconds during Sunday Football games - showcasing how Verizon has forever changed the way people talk about football in the social landscape.
FOMOF
NFL MOBILE FROM VERIZON
Finalist (2013)
Shorty Awards
Hodda & Jenny’s Scoop (2013)
The Today Show (USA)
RECOGNITION
Wedding.
Birthday Party.
Breakdown.
Recital.
Dog Walk.
The Today Show.
Credits
Agency: McGarryBowen (NYC)
Chief Creative Officer: Steve Hicks
Executive Creative Director: James Wood
Creative Director/Art: Christian Duffy
Creative Director/Copy: Jon Darren
Associate Creative Director: Elizabeth Cauvel
Art Director: Laz Marquez
Copywriter: Jason Paul
Production Company: Picrow
Director: The Hall