England rugby union player Marcus Smith.

There’s More Of You In You.

We wanted to inspire everyone with a fitness goal to dig deeper, push harder and know that if they put the right things into their bodies and the right effort into their workout, they’ll get a lot more out.

We created a brand playbook with a fresh look and feel, film and social content and other creative assets that will be used in over 90 markets around the globe.

AGENCY:
Cahill & Partners

ROLE:
Creative Director / Art Director

PHOTGRAPHER:
Sam Benard